The ForwardDental Story
In the mid-1990's four major Wisconsin dental groups joined forces to form what is now ForwardDental. These included: Northpark Dental Group (formerly known as Smileage Dental Care), Northpoint Dental Group, the Wilkens Group and Family Care Dental Centers. By late 1997 American Dental Partners of Wisconsin had grown to 22 practices. Although each group had been former competitors in the dental marketplace, they found that they shared a common vision and mutual goals of service excellence.
In 2000, the practices received accreditation from the Accreditation Association for Ambulatory Health Care -- a nationally recognized achievement of excellence in care. The final task that remained was to develop a singular identity for the group that captured the essence of each practice while focusing on the unifying mission.
ForwardDental's new identity was announced in March of 2005. The name "Forward" was selected for the group for a variety of reasons. With 30 locations across Wisconsin (a new practice was opened in January of '05), using the state's motto ("Forward") reflected the size, scope and vision of the group. It also incorporates the long-standing vision of the doctor group, which is to be a thriving, forward-thinking and leading dental group practice, in a strong and mutually beneficial partnership. As one of the state's largest group dental practices, ForwardDental is able to provide comprehensive general and specialty dental care for all ages in multiple sites convenient to the majority of residents in the state. Many locations offer specialty services including pediatric dentistry, orthodontic, periodontic, endodontic and esthetic dental services. Each practice is community based and enjoys a special relationship with the residents and businesses of the area they serve.
The legacy of each of the original dental groups remains vital within ForwardDental. With strong quality assurance programs, doctor mentoring and uniform guidelines for patient care, ForwardDental is working to achieve the distinction of an enduring organization. In many, many ways ForwardDental is Wisconsin's leading dental group!
|
